TechSmith’s mission enables users to communicate and share their message through media capture and editing software. Founded in 1987, TechSmith’s products, notably Snagit and Camtasia, are employed by over 70 million users worldwide and all Fortune 500 companies.

Video editing can be time-consuming and difficult to learn. Many people are unfamiliar with video editing applications and lack the time to learn them. Inexperienced video editors often face the problem of transforming screen recordings, presentations, and webcam footage into professional and engaging videos.

To combat this issue, our Insight Weaver AI (IWAI) web application enables users to upload their footage to be edited by our Agentic AI systems. Our software transforms the provided footage into three polished and cohesive videos to choose from, each with a distinct narrative lens.

Once videos are generated, users further refine their AI-edited video using chat and context-specific quick actions. Users also select a specific agent persona such as “film student” or “marketing director” to craft their video to their specific needs.

When videos are uploaded, IWAI’s agentic AI analyzes the content, including speech transcription, sentiment analysis, and key visual elements. The AI agent selects the most important segments and intelligently combines them into three complete videos, ensuring the user will be satisfied with at least one combination.

Using our web app, video editing becomes seamless and easy for users regardless of experience. This provides an unparalleled ease of use and a magical experience for creators.

The back end of Insight Weaver AI is built using NodeJS while the front end uses ReactJS. The web application is hosted on Microsoft Azure. IWAI uses Azure AI Foundry for AI agents and video content understanding.