Kohl’s is a Fortune 500 company that provides for families across America at over 1,100 stores in 49 states, as well as at Kohls.com and through the Kohl’s App.

Kohl’s proudly serves over 60 million customers and is always looking for ways to improve. In pursuit of this, Kohl’s searches for various strategies to engage new and long-time customers alike. Younger consumers respond well to systems that encourage daily streaks and intuitive user interfaces.

Our Kohl’s Cash Hero encourages shoppers to use the Kohl’s website while also providing a new way to discover the Kohl’s catalog.

Instead of the shopper walking through a store or scrolling through Kohls.com, our system brings the product to the shopper. Shoppers are shown a series of products that our system predicts will interest them. With a simple swipe, a user can signal interest in eye-catching items as well as add them to a wish list. Our web app automatically learns user preference and taste, recommending more appropriate wares.

Our system rewards players each day that they swipe with guaranteed in-game points, which shoppers can use to redeem coupons. Consecutive days of use starts a streak for bonus points.

The information our system provides to Kohl’s also helps them better serve customers by revealing trends and consumer tastes using insight not provided by sales data alone.

Our software increases customer retention and encourages them to shop at Kohl’s, improving customer loyalty and increasing revenue.

The system uses React on the front end and Spring Boot on the back end. Axios handles communication between the two, and product information comes from a Microsoft SQL database hosted by Azure.